fast isn't free
The only jacket you'll ever needOur goal was to market the North Face Nuptse jackets to young women as a jacket not just meant for outdoor activities, but everyday wear.
We did this by making the tone fun, upbeat, and effortlessly cool. Emphasized a minimalist aesthetic that can help women feel confident.
Key Components:
Traditional Ads: Billboards, print ads
Non-traditional Ads: Social media, pop-up content booths, Polaroid wall
Design by Madison Duston
Not-so-dirty Little secretOur goal was to dismantle the harsh cycle of consumerism and fast fashion by emphasizing the importance of sustainability and ethical use of clothes. Specifically targeting Zara for their concerning contribution to fast fashion.
We did this by contrasting a luxurious high fashion aesthetic with the raw realities of fast fashion; wastepiles, landfills, polluted air and oceans, and life threatening work conditions.
Key Components:
Traditional Ads: Billboards and commercials
Non-traditional Ads: Social media, art installations
Designs by Haleigh Trager
Our goal was to make a U.S.-based brand appeal to an international audience, which in this case, is France. We targeted individuals who want to stay sober but still participate in drinking culture.
We did this by setting the tone of our campaign to be flirty, mischievous, and chic.
Key Components:
Paid Media: Social media ads
Owned Media: Microsite as brand hub
Earned Media: Viral TikTok and Instagram “Not-So-Dirty Challenge”
Design by Megan Lee
The Magic MarkerMy goal was to reach the minds of young, eco-conscious creatives looking to break into the art hobby, as well as change the narrative of Copic markers to be more than just a professional marker. I did this by creating whimsical, colorful, and child-friendly designs for advertisements paired with imaginative headlines.
Key Components
Traditional Ads: Print ads
Non-Traditional Ads: Art installation, bus shelters, and social media
Designs by me
Trail-tested, life approvedOur goal was to reframe KEEN shoes as more than just a hiking shoe, wanting to emphasize the comfortability and fashion required of an everyday shoe. We targeted the urban demographic by placing the shoes in relatable human experiences with punchy headlines.
Key Components
Traditional Ads: print ads, billboards
Non-Traditional Ads: bus shelters, social media
Designs by Megan Lee
